3.8.10 MediaPost: Initiative Names Bader To C-Suite Strategy Role
-By Gavin O'Malley
Interpublic Group's Initiative on Monday named Eric Bader as its new chief strategy officer, Worldwide. In 2007, Bader co-founded mobile marketing agency BrandInHand -- presently Procter & Gamble's mobile agency of record. In his new role, Bader will be expected to drive strategy, planning and insight across the agency's network.
Reporting to Richard Beaven, Worldwide chief executive, Bader will become a member of Initiative's Worldwide Leadership Team. "Eric will help our teams around the world take our work to the next level," said Beaven.
He will work closely with Initiative's director of communication planning, Worldwide, Sarah Ivey, on the development of Initiative's end-to-end planning approach Exchanges, and with Bant Breen, Worldwide president of digital communications, to drive integrated digital capabilities.
