The Australian: Young Lions score gold in Cannes

-By Jane Schulze

A media team from Universal McCann Sydney has won gold at the Cannes Young Lions Media Competition.

Universal McCann media duo Tristan Burrell and Lauren Cassar won the News Limited OZ Young Lions program in April.

The prize was the trip to Cannes to compete in the international program. The Cannes competition required finalists to develop a response to a media brief within 24 hours.

Tristan and Lauren were selected as Gold winners out of the 39 International teams competing.

During the awards ceremony the winners of the media, outdoor and radio Lions were also announced.

The media jury short listed 211 entries out of the 1840 competing and awarded 122 winners.

Of the 4498 entries in the outdoor category, 512 made it to the shortlist with 69 selected as winners.

From a total of 1153 entries in the radio category, 33 winners were honoured from a shortlist of 167.

JWT JAPAN, Tokyo took home the Media Grand Prix for Nestlé’s ‘Kit Kat Mail 2009’.