"The words you choose are just as important as the decision to speak."

Media Asia: Initiative appoints Eric Bader to newly created global role as chief strategy officer

Initiative appoints Eric Bader to newly created global role as chief strategy officer

-By Kenny Lim

GLOBAL – Initiative has hired Eric Bader to the newly created global role of chief strategy officer.

Reporting to Richard ...

Media Asia: Universal McCann takes Panasonic in Australia

-By Jane Leung 

SYDNEY – Universal McCann (UM) has won the media buying and planning business for electronics giant Panasonic in Australia, following a three-way pitch against OMD and Ikon Communications.

Panasonic intends to increase brand ...

Adweek: Initiative Names Global Strategy Chief

The move reunites Eric Bader and Richard Beaven

-By Steve McClellan

Initiative has tapped digital expert Eric Bader as its global chief strategy officer, a new position at the IPG agency.

Initiative appoints digital expert as Chief Strategy Officer

Eric Bader takes up newly created Worldwide position

Initiative wins media business tender at Tesco Ireland

Initiative, a performance-led media communications company, has been appointed by Tesco Ireland as its agency of record for media communications. The appointment follows a competitive review.